Concepts in Jury Psychology

Bill Barton has been practicing law for thirty-five years and has tried over five hundred jury trials. Barton has numerous million dollar verdicts in medical malpractice, child abuse, insurance bad faith, and product liability cases. He is a member of the American College of Trial Lawyers, a fellow of the International Society of Barristers, and has been listed in three categories in The Best Lawyers in America. He is the author of Recovering for Psychological Injuries, now in its third edition.

In this video Bill discusses concepts in jury psychology, and how to conduct yourself in trial in order to win. Learn how to address the biases, prejudices, and sympathies we face in every trial. Most importantly, learn how you can damage your verdict being too aggressive in trial.

Bonus DVD—includes "Rebuttal" and "Never Giving Up"

This bonus DVD includes two separate lectures. "Rebuttal" is a brief lecture on using rebuttal more effectively. "Never Giving Up" shows Barton discussing the history of Goddard v. Farmers, his case that lasted for twenty-one years—one of the longest legal cases in US history. This video was taped fifteen years into the case, shortly after Barton had obtained a $20.4 million verdict. While this lecture discusses Oregon law in some detail, Barton also discusses important trial strategy concepts applicable in every jurisdiction.