The Power of Storytelling for Lawyers
In considering the power of storytelling, the fundamental question—Why should jurors care?—lies at the heart of what we consider as lawyers. Jurors will only care about your “case” when it is...
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In considering the power of storytelling, the fundamental question—Why should jurors care?—lies at the heart of what we consider as lawyers. Jurors will only care about your “case” when it is...
In Hidalgo County, Texas, attorneys Michael Cowen and Malorie Peacock of Cowen Rodriguez and Peacock obtained a just multimillion-dollar verdict for the widow of a man who died during a...
The following article is adapted from Carl Bettinger’s Twelve Heroes, One Voice: Guiding Jurors to Courageous Verdicts. All too often, the question “What is your case about?” is met with...
The following is an interview with trial lawyer Randi McGinn, the first female President of the Inner Circle of Advocates, and author of Trial Guides' book Changing Laws, Saving Lives....
Book Review by Kathleen Nastri in Trial Magazine (July, 2012) Trial lawyers committed to their craft will be taken to the next level by Twelve Heroes, One Voice: Guiding Jurors to...
Book Review: Twelve Heroes argues that all humans—including jurors—are "wired" to use stories to make sense of the world around them. But to effectively appeal to jurors’ story sense, attorneys must first...
As trial lawyers, we are storytellers. Most law schools, however, do not offer classes in storytelling. We are very lucky that Carl Bettinger, one of the best and most innovative trial...