Trial Guides Founder on Moe Levine on Advocacy

Trial Guides Founder on Moe Levine on Advocacy

"Publishing 'Moe Levine on Advocacy' is one of the great achievements of Trial Guides in the past 20 years. It is a book that every plaintiff lawyer should own.

Not long after meeting Rick Friedman, he told me to look into Moe Levine, a lawyer who was admired by many of the leading lawyers in the United States at the time - the trial lawyers we admire most today. Without publicly admitting it, many were using ideas from Levine in their largest cases. A quick search revealed that Levine's three books published in his lifetime were all selling for over $1,000 each!
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Winning Medical Malpractice Cases

Using The Rules of the Road™ Technique to Win Medical Malpractice Cases

One in three patients admitted to hospitals experiences a medical mistake, and the cost of fixing the harms caused by these errors is $17 billion a year. The number of 250,000 preventable deaths from medical errors per year in the United States according to Johns Hopkins landmark study - the third leading cause of death in the United States. Despite this, approximately 90 percent of all med mal verdicts favor the defendant. This article focuses on using Rules of the Road to win medical malpractice cases.
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Educating the Trial Lawyer

Written by David Rosenthal, CCTLA First Vice President Originally published in the Fall 2020 issue of The Litigator, a quarterly magazine from the...
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Trial Guides Author Interview with Randi McGinn

Trial Guides Author Interview with Randi McGinn

The following is an interview with trial lawyer Randi McGinn, the first female President of the Inner Circle of Advocates, and author of Trial Guides' book Changing Laws, Saving Lives.

Randi McGinn Recommends Trial Guides Products

Randi: I want to encourage lawyers to read books. I feel like I’ve written my book maybe at the exact moment when people have stopped reading books. But there is so much of value particularly in the Trial Guides books: Twelve Heroes One Voice, Rick Friedman and Pat Malone’s Rules of the Road.

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Trial Guides Year End Message for 2012

Trial Guides Year End Message for 2012

On August 16, 1946, a group of nine plaintiffs’ lawyers met in Portland, Oregon at the Heathman Hotel, and formed the first national organization for trial lawyers, called the National Association of Claimants’ Compensation Attorneys (NACCA). NACCA went on to become the Association of Trial Lawyers of America (ATLA®), and later the American Association for Justice (AAJ). In 2004, Trial Guides was formed in Portland, two blocks away from the birthplace of the AAJ. In late 2010, Trial Guides became the new publisher of books and multimedia material for the AAJ. The Trial Guides web site now provides products from both Trial Guides’ own product line, as well as products published in association with the AAJ.
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Announcing A New Relationship between Trial Guides and AAJ

Announcing A New Relationship between Trial Guides and AAJ

Trial Guides is proud to announce an exciting new relationship with the American Association for Justice ("AAJ") as publisher for future AAJ Press publications. This relationship continues Trial Guides’ tradition of providing the most comprehensive, cutting-edge publications available to help you improve your practice and better represent your clients.
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New York Lawyer Moe Levine, trial strategy book

The Works of Trial Lawyer Moe Levine

Moe Levine was a trial lawyer, a success story, a hero, and a mentor to many. Long before tort reform was even a discussion, Levine discovered what moved people, what motivated jurors, and perhaps subconsciously what played to the Reptilian mind. We invite you to discover the genius of Levine-a trial lawyer who was decades ahead of his time-with Moe Levine on Advocacy. We are also happy to make available a CD set of four rare recorded lectures by Levine called Moe Levine: The Historic Recordings. The book and CD set contain all known lectures and transcripts available by Moe Levine, and will provide you many case-winning ideas.
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Moe Levine on Advocacy

Mastering Trial Strategy Using Proven Methods of the Masters

Moe Levine is indisputably one of the greatest trial attorneys of all time. Long before tort reform was even a discussion, Levine discovered what moved people, what motivated jurors, and perhaps subconsciously what played to the jurors' mind. Through his decades of lectures, Levine left us a treasure chest of winning trial methods.  These methods continue to be used by leading trial lawyers Rick FriedmanDon Keenan, Brian Panish and many more.
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New Trial Guides Book - Moe Levine on Advocacy

New Trial Guides Book - Moe Levine on Advocacy

Moe Levine is perhaps the most influential source for America's leading trial lawyers. His books and videos have been their secret weapon for decades - well before Trial Guides existed.  This book took Trial Guides founder Aaron DeShaw three years to compile and edit, in cooperation with Levine's children.  The book collects all known material - much of which was unpublished during his life, and will make his ideas accessible to a larger audience of lawyers at a much lower price. Moe Levine on Advocacy is an incredible treasure trove of ideas for your future as a lawyer. Buy your copy today.
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Trial Guides

Trial Guides Points the Way

I have started going to more seminars, reading more books, watching more video—trying to get beyond "the law" and generic trial techniques, and focusing specifically on how to win plaintiffs’ personal injury trials. It soon became apparent that a new publishing company predominates this niche, publishing and distributing some of today’s most important plaintiffs’ trial materials—Trial Guides.

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New! Moe Levine: The Historic Recordings

New! Moe Levine: The Historic Recordings

Trial Guides is proud to release all known audio recordings of Moe Levine, one of the greatest trial lawyers in American history.

In this unique CD set, you'll hear Moe Levine's voice as he spoke to trial lawyer organizations in the 1960s and 70s. This CD set is a valuable companion to Moe Levine on Advocacy, Trial Guides' book of Levine's collected lectures and summations. One of the lectures in The Historic Recordings is included in Moe Levine on Advocacy, but the rest are only available on CD. The Historic Recordings together with Moe Levine on Advocacy give you a complete set of all of Levine's material.

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New! Moe Levine on Advocacy

New! Moe Levine on Advocacy

After over three years of work, Trial Guides is proud to announce the release of Moe Levine on Advocacy, the most comprehensive book ever released on Levine's lectures, trial transcripts and articles.

Moe Levine practiced in New York in the 1940s to early 1970s, trying over 2000 civil trials.  He was one of the first members of the Inner Circle of Advocates, and was close friends with Inner Circle founder Richard Grand.  He helped create the concept of "qualitative damages" while helping Grand re-frame one of his cases by taking a concept from the Bible and using it as a way to describe the client's loss. (The case is discussed in the book.)

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