News
Not long after meeting Rick Friedman, he told me to look into Moe Levine, a lawyer who was admired by many of the leading lawyers in the United States at the time - the trial lawyers we admire most today. Without publicly admitting it, many were using ideas from Levine in their largest cases. A quick search revealed that Levine's three books published in his lifetime were all selling for over $1,000 each!
The authors of one of our hottest selling books, Reptile: The Manual to the Plaintiff's Revolution, have both read and reviewed the new edition of Trial Guides' best selling book Rules of the Road:
"It's hard to improve on a masterpiece, but Rick Friedman and Pat Malone did it again. The second edition masterfully provides case examples and practical templates beyond the first edition. It takes all of us to a new level. A must-have and must-read."
-Don Keenan, Trial Lawyer, author of Reptile and Past-President of the Inner Circle of Advocates.
Trial Guides is proud to announce that one of the nation's leading trial lawyers, Don Keenan, has agreed to join David Ball at Trial Guides' Welcome to the Revolution - Reptile CLE! It will be one of the "must see" CLEs of the year.
If you haven’t heard about David Ball and Don Keenan’s new “Reptile” trial technique, you are missing the most important trial strategy of the year. Together, they have written a masterpiece for plaintiff’s lawyers called REPTILE: The 2009 Manual for the Plaintiff's Revolution. The new method transforms even the worst jurors into your allies. Learn the material first hand at Trial Guides’ Welcome to the Revolution Reptile CLE
After over three years of work, Trial Guides is proud to announce the release of Moe Levine on Advocacy, the most comprehensive book ever released on Levine's lectures, trial transcripts and articles.
Moe Levine practiced in New York in the 1940s to early 1970s, trying over 2000 civil trials. He was one of the first members of the Inner Circle of Advocates, and was close friends with Inner Circle founder Richard Grand. He helped create the concept of "qualitative damages" while helping Grand re-frame one of his cases by taking a concept from the Bible and using it as a way to describe the client's loss. (The case is discussed in the book.)
Since mid-2006, David Ball and three of America's top trial attorneys; Atlanta's Don Keenan, Kentucky's Gary Johnson, and Wyoming's Jim Fitzgerald; have been conducting a unique series of deep-research jury sessions across the country. The results have surpassed the team's most optimistic hopes, and will revolutionize the legal field's understanding of juror decision-making. They are working on a new book including this content tentatively called Reptile: Welcome to the Plaintiff's Revolution. Without throwing out the tried-and-true David Ball on Damages methodology or any of a number of other effective approaches, the new methods transform even the worst of jurors into your allies. The playing field remains as steeply tilted as ever; but now the tilt is in our favor.
The results of the 2006-08 research mean that the long courtroom nightmare of "tort-reform" is finally ending. If you think this is an exaggeration, you have not yet learned the new approach.
