Eric Oliver

Eric Oliver has a national trial consulting practice with 40 years’ experience working with and training trial attorneys. His expertise has been pivotal in thousands of cases, contributing to groundbreaking first-of-their-kind outcomes and benefiting clients across both top law firms and dynamic solo practices.

Eric's specialty concentrates on the impact of persuasive communication on perceptions of case facts on legal decision making. He emphasizes the importance of attorneys putting significant effort into effectively presenting a thoroughly developed case narrative verbally, visually, and nonverbally.

Considering that majority of civil cases are resolved before reaching a jury trial, Eric ensures that his clients are equipped with the tools and persuasive techniques to present their client’s case story well in any legal forum. These skills are crucial for effectively influencing judges, mediators, arbitrators, and fellow attorneys, in addition to jurors.

Eric's proficiency extends to various forms of persuasive communication, including verbal, non-verbal, implicit, and visual aspects of any message. He specializes in developing a comprehensive case presentation plan that integrates thematic narratives, metaphors, and visual elements with the verbal and nonverbal performance of trial attorneys.

Eric is known, in part, for his innovative approach to Voir Dire, aligning attorneys with potential jurors rather than challenging their character and fairness—a unique method that “no one else has ever thought of” declares David Ball, nationally renowned consultant. His expertise also encompasses an equally unique approach in focus groups, case analysis and the design and delivery of demonstrative visuals.

As an accomplished author, Eric has several influential books on legal advocacy, including "Persuasive Communication; 25 years of Teaching Lawyers" (2009), "Facts Can’t Speak for Themselves: Reveal the Stories that Give Facts their Meaning" (2005), and its revised edition, "Facts Still Can’t Speak for Themselves" (2015).

Eric Oliver is based in Chicago, IL, frequently traveling nationwide to speak, train persuasive communication skills, consult with attorney clients, conduct focus groups and assist at trials.