Products Liability

Rules of the Road™ is America’s bestselling text on proving liability. Since its original release in 2006, it has helped lawyers throughout the country win six-, seven-, and eight-figure verdicts in cases with difficult liability. The book is Trial Guides #1 bestselling book, is widely discussed in CLE lectures and legal Listservs by the country’s leading lawyers, and is taught in trial advocacy classes in numerous law schools. It is considered a "must-read” book for every plaintiff’s lawyer, and is heavily referenced by other leading advocacy texts including David Ball on Damages 3, and Reptile by David Ball and Don Keenan. Rules of the Road ™ does not simply cover motor vehicle cases as the name may suggest. Instead, it teaches a systemati...

David Ball on Damages 3 from Trial Guides on Vimeo. David Ball on Damages is America's bestselling text on proving damages. Now, David Ball on Damages 3 teaches you how to integrate the Reptile and Rules of the Road™ methods, along with new voir dire techniques, into the classic Damages method. Damages 3 provides step-by-step guidance on how to prepare opening statements; how to handle cross-examinations and defense "expert" examinations; and new, key methods that explain the relationship between liability and damages. David Ball on D...

30(b)(6): Deposing Corporations, Organizations & the Government is the leading text on FRCP 30(b)(6) depositions, and state equivalents. For years, advocates have quibbled over the thirty-eight deceptively simple words of Rule 30(b)(6) and asked themselves, “How do I depose something that isn’t a person?” 30(b)(6): Deposing Corporations, Organizations, and the Government is the definitive tool you need to cut through the smokescreens and end the runaround once and for all. This practical book helps you draft 30(b)(6) notices, and teaches how to keep the witness on track with providing answers on behalf of the corporation, organization, entity of governmental body. A great case needs great evidence. The best techniques in case framing, storytelling,...

Since 2005, trial consultants David Bossart, Gregory Cusimano, Edward Lazarus, and David Wenner have been involved in some of the largest plaintiff’s verdicts in the country, totaling more than $4 billion. In Winning Case Preparation: Understanding Jury Bias, the top experts in jury bias offer a proven method of case preparation—whether you’re seeking to settle a minor impact case or gearing up for a massive medical malpractice trial—that is based on years of evidence-based research and experience. The authors demonstrate how to analyze your case to determine its strengths and weaknesses, avoid being blindsided by issues you were unaware of, and offer a proven way of increasing the likelihood of your success. Their framework for how to prepare a case can help you bett...

Moe Levine on Advocacy from Trial Guides on Vimeo.   Moe Levine was a pioneer in educating fellow trial lawyers on trial strategy, issue framing, and the mastery of forensic medicine. He has provided inspiration to many of the nation’s leading lawyers. His ideas are timeless, and apply as much today as when he used them over thirty years ago. This collection of his publicly available lectures and trial transcripts is the most complete book ever produced on the winning strategies...

In Trial Tactics, legendary trial lawyers Rick Friedman and Roger Dodd present solutions for effectively handling every element of a civil jury trial—from case selection to post-trial motions. Friedman and Dodd bring together their most important methods, discussing how to use Pozner & Dodd’s method of cross-examination in cases where you also use Friedman's Rules of the Road™. In this recorded seminar presentation, they answer questions that stump even the most experienced lawyers: How to most effectively deal with limited or no voir dire in your jurisdiction Creating a cohesive and empowered jury, starting in voir dire How to deal with a client’s difficult background in voir dire and opening How and when to talk about mone...

Nicholas Rowley has earned a reputation as one of the country's finest trial lawyers. His record-setting verdicts are the result of the distinctive human approach he takes with his clients, witnesses, judges, and jurors. In this passionate and deeply personal treatise, Nick and coauthor Steven Halteman, a jury consultant and trial strategist, candidly share their Trial by Human method, an approach that brings brutal honesty and humanity into the courtroom. In Trial by Human, Rowley and Halteman reveal the importance of stepping out of the conference room and into the homes and lives of your clients—to share a meal, hear their stories, and experience for yourself how they live and breathe. As the authors explain, you can't expect a jury to understand and feel yo...

This book is strongly recommended by leading trial consultant and damages expert, David Ball, as essential for presenting damages in wrongful death cases. Handling wrongful death cases provides unique challenges for plaintiff lawyers. When a loved one dies, you often have no visible injuries to show. No expert can calculate the cost of maintaining a life in absence of a child, a wife, a parent, or a sibling. Instead, your client's noneconomic damages are invisible, difficult to quantify, and often incomprehensible. How do you communicate those intangible general damages to a mediator, a judge, or a jury? Grief and Loss: Identifying and Proving Damages in Wrongful Death Cases brings expert knowledge from one of the country's leading trial attorneys spec...

Reptile is the third in the trilogy of “must read” books for product liability lawyers. Trial consultant David Ball and nationally renowned trial lawyer Don Keenan have written a sensational book on trial advocacy that is equally loved by plaintiff lawyers and fought by defense counsel. The Reptile method builds upon Moe Levine’s “jury as conscience of the community” arguments, by “spreading the tentacles of danger” from the defendant’s conduct into the lives of the jury and those they love. This makes clear that the negligence of the defendant that hurt plaintiff also poses danger to their friends, family and themselves. Based upon the Triune Brain Model created by neuroscientist Paul MacLean and internationally renowned marketing researcher Clotaire Rapaille, Keenan and Ball suggest that the oldest part of the brain (the Reptilian Brain) in the jurors will make clear that the only “safe” verdict is to decide against the party that endangers the public. One of the biggest benefits of the Reptile method is that many jurors who might otherwise be biased against your client will punish rule breakers, creating massive verdicts for the plaintiff in venues where the defendant will least expect them. Reptile is best read after Rules of the Road™ and before David Ball on Damages 3. We suggest this order because David Ball on Damages 3 integrates what you learned in Rules of the Road™ and Reptile, then combines those methods with David Ball’s own effective methods for maximizing damages.